What are Digital Billboards?

Outdoor Digital Billboard in Soweto

What are Digital Billboards? A Beginner’s Guide

If you’ve ever driven down a busy highway, you’ve probably seen a digital billboard. These eye-catching displays are quickly becoming the go-to choice for advertisers. But what exactly are digital billboards, and how do they work? In this beginner’s guide, we’ll answer these questions and more.

The Basics of Digital Billboards

Digital billboards are electronic displays that show advertising content. They’re typically installed alongside busy roads, in urban areas, and near major intersections. Unlike traditional billboards, which use printed vinyl or painted images, digital billboards use light-emitting diodes (LEDs) to create bright, high-resolution images.

How Digital Billboards Work

Digital billboards use a series of LEDs to create an image. These LEDs are arranged in a grid pattern and can display different colors. A computer controls which LEDs light up and when, creating the image. This process is repeated many times per second, creating the illusion of a moving image.

Benefits of Digital Billboards

Digital billboards offer several advantages over traditional billboards. For one, they can display multiple ads in one location, thanks to their ability to switch between different images. They’re also brighter and more visible, making them a better choice for advertisers who want to grab the attention of drivers and pedestrians.

How to Advertise on Digital Billboards

If you’re interested in advertising on digital billboards, the process is relatively simple. First, you’ll need to find a digital billboard company in your area. Once you’ve selected a company, you’ll need to create your ad. This can be done using design software, or you can hire a graphic designer to create your ad for you.

Choosing the Right Digital Billboard Company

When selecting a digital billboard company, there are a few factors to consider. First, you’ll want to make sure the company has a good reputation and a track record of success. You’ll also want to consider the location of the billboards and the pricing. Some digital billboard companies charge more for prime locations, while others offer discounts for long-term contracts.

The Future of Digital Billboards

As technology continues to advance, we can expect digital billboards to become even more advanced. In the near future, we may see billboards that use augmented reality or interactive displays. These advancements will make digital billboards even more engaging and interactive for consumers.


In conclusion, digital billboards are a new and exciting way for advertisers to reach their target audience. They offer several advantages over traditional billboards, including the ability to display multiple ads and their bright, high-resolution displays. If you’re interested in advertising on a digital billboard, be sure to choose a reputable company and create an eye-catching ad that will grab the attention of your audience.