What is Smart Advertising?

Large format digital billboards and smart advertising screens for sale in Cape Town and Johannesburg

A “smart” advertisement, much like a smartphone or any other “smart” device, is an advertisement that can dynamically react to its environment by sending and receiving data over an information network (like the Internet). The concept of a smart advertisement has been around for quite some time; in fact, any digital, out of home advertising … Continue reading What is Smart Advertising?